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Bradley International Airport Welcomes Nonstop Service To Denver International Airport 10/22/2009
Introductory fares start at $79 each way*

For Further Information Contact:
Office of Marketing & Route Development – 860 292 2019
Office of Communications – 860 292 2107
Bradley International Airport Welcomes
Nonstop Service
To Denver International Airport On Southwest Airlines
Introductory fares start at $79 each way*

WINDSOR LOCKS, CONNECTICUT (October 22, 2009) – Spring skiers and snowboarders, business travelers and vacationers to the West can rejoice: nonstop service to Denver returns this March to Bradley International Airport (BDL).

Southwest Airlines today confirmed plans to begin nonstop service to Denver International Airport (DEN) starting March 14 at an introductory fare of $79.
One flight per day Sunday through Friday will depart Bradley at 8:10 a.m., arriving to Denver International Airport at 10:30 a.m. (WN 1317). This morning arrival is timed to allow passengers to connect with Southwest cities throughout the western U.S. The return flight (WN 1292) leaves Denver at 3:45 p.m., arriving at Bradley at 9:30 p.m. The Saturday flight (WN 1335) leaves Bradley at 9:05 a.m., arriving 11:25 a.m. Another Saturday flight (WN 1033) leaves Denver at 11:20 a.m., arriving at 5:05 p.m. to Bradley.

Passengers aboard the flights will enjoy the comfort and convenience of Southwest's all premium leather seats and plenty of legroom with a young all-Boeing 737 fleet.

Southwest Airlines is now serving Bradley passengers with 17 daily nonstop flights to seven cities. The new service will provide travelers with the only nonstop flight between Denver and Hartford since 2007.

"Southwest's confidence in Bradley Airport and its ability to support this service is the latest encouraging news that travel for business and pleasure is on the upswing," said Governor M. Jodi Rell. "It's certainly welcome news for residents of New England who vacation in the West, and business travelers coming to New England.”

Adds Southwest Airlines Chairman of the Board, President and CEO Gary Kelly, “This daily service will give passengers flying out of Bradley low-cost access to world-class skiing, the thriving Denver business community, and connections to dozens of Southwest's destination cities in the U.S.

"We think Denver is a vibrant market for Bradley Airport with both business and leisure customers. It also makes sense in our schedule for customers going coast to coast or anywhere east to west,” Kelly said.

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About Bradley Airport

Bradley International Airport is the second largest in New England and serves an extensive geographic area, as its customer base covers the entire Northeast including Western Massachusetts, New York and New Jersey. According to the most recent economic impact analysis, Bradley contributes $4 billion in economic activity to the state of Connecticut and the surrounding region, representing $1.2 billion in wages and 18,000 full-time jobs.

About Southwest Airlines

After 38 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers—offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest convenient and simple. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities in 34 states (Southwest will add a 68th city, Milwaukee, Nov. 1, 2009). Based in Dallas, Southwest currently operates more than 3,200 flights a day and has more than 35,000 Employees systemwide.

*Fare Rules

Southwest Airlines sale fares are available for purchase Oct. 22, 2009, through 11:59 p.m. PDT on Oct. 26, 2009, and travel must take place between March 15, 2010, and May 7, 2010. Seats are limited. Fares may vary by destinations, flight, and day of travel. Fares do not include a federal excise tax of $3.60 for each flight segment. A flight segment is defined as a takeoff and a landing. Fares do not include airport-assessed passenger facility charges (PFC) of up to $9.00 and U.S. government-imposed September 11th Security Fee of up to $5.00 one-way. Fares are available for one-way travel. Fares may be combined with other combinable fares. When combining fares, all rules and restrictions apply. Fares are nonrefundable but may be applied toward the purchase of future travel on Southwest Airlines. Fares are not available through the Group Desk. Any change in the itinerary may result in an increase in fare. Standby travel requires an upgrade to the Anytime fare. Fares are subject to change unil ticketed. Offer applies to operated published, scheduled service only.

Editor's note:
B-roll footage from Southwest Airlines is available at
Satellite interview available at 12:30 – 1:30 p.m. ET with Southwest Airlines' Bob Jordan, executive vice president, Strategy and Planning. Contact Teresa Rooney, Boston Bureau Productions, 617 305 7870.
For additional interview requests with Southwest Airlines: Paul Flaningan, Public Relations Office, 214 792 4565.

Oct. 22, 2009
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